Amazon DSP (Demand-Side Platform) allows you to reach audiences both on and off Amazon. Because DSP deals with complex, upper-funnel marketing metrics, TrackIQ customizes the data visualization for every single DSP category to give you instantly actionable insights.
Here is how to navigate the 8 specialized views within your DSP dashboard:
📊 1. Campaigns (The Funnel Flow)
This page visualizes the flow of your leads through the campaign stages, from Sent, to Opened, Clicked, and finally, your end revenue.
The Value: Quickly identify bottlenecks in your funnel. By seeing the exact drop-off percentages between stages (e.g., from Opened to Clicked), you can optimize your targeting or timing, forecast future revenue, and prioritize fixes where the loss is greatest.
📈 2. Ad Groups (Performance Drivers)
View your top-performing ad groups through a horizontal bar chart grouped by campaign. The detailed table below includes crucial efficiency metrics like ACoS, ROAS, CTR, and CPC.
The Value: Instantly identify which ad groups are driving the most sales and whether your spend is justified. This data empowers you to reallocate budgets, pause inefficient groups, and scale up the high performers.
🎨 3. Creatives (Asset Effectiveness)
This page uses a bar chart to show how each campaign contributes to total sales per creative asset. The table details metrics per creative, including format labels like "Amazon Hosted" or "Video."
The Value: Determine exactly which visual assets are converting. Evaluate CTR and ROAS at the creative level to decide if a format (like video vs. banner) should be scaled up or replaced.
🎯 4. Audience (Efficiency Analysis)
Utilizing a Scatter Chart, this page visualizes the relationship between two metrics (default: Spend vs. Orders) for every audience segment.
The Value: Spot your most efficient segments immediately—look for the dots in the top-left of the chart indicating high orders with low spend. You can change the axes to analyze different angles (e.g., Spend vs. NTB Purchases) to confidently adjust your targeting budgets.
📦 5. Products (ASIN Contribution)
A stacked bar chart breaks down how each campaign contributes to total sales per ASIN. The table includes deep metrics like Detail Page Views (DPV) and New-To-Brand (NTB) Purchases.
The Value: See which products generate the most DSP sales and understand if your ads are driving new customers (NTB) rather than just repeat buyers. Ensure your best campaigns are paired with your highest-potential products.
💻 6. Technology (Device Trends)
Track ad performance across different devices (PC, Phone, Tablet, TV) over time using a detailed line chart.
The Value: Avoid wasted spend. If the data shows Phones generate the most impressions but PCs drive the most Ad Sales, you can adjust your bidding strategy and creative formats to favor the devices that actually convert.
🌍 7. Geography (Global Impact)
This page features an interactive World Map with color gradients showing metric intensity (like Impressions) per country, supported by a data table.
The Value: Visually detect geographical imbalances. If a country has high impressions but zero orders, you are wasting budget. Use this map to execute precise targeting decisions and double-down on high-converting regions. [Tip: Sisipkan screenshot Peta Interaktif Geography di sini]
🏢 8. Inventory (Supply Sources)
A bar chart ranks your Top 10 Supply Sources—the actual publishers or platforms where your ads appear (e.g., Magnite DV+, Amazon.com, Media.net).
The Value: Discover where your ads are placed and which platforms yield conversions. For example, if Amazon.com drives the highest sales despite lower impressions compared to other exchanges, you know the placement quality is superior and can direct your budget accordingly.
