Welcome to the heart of TrackIQ.
Your Dashboard is designed to give you an instant, holistic view of your Amazon business performance across all connected brands and marketplaces.
Think of it as your daily "pulse check"—it’s the best place to start your day to ensure your catalog health and advertising efforts are on track.
🎛️ 1. Global Controls (Header)
Before diving into the numbers, always check your Global Filters at the top.
Brand & Marketplace Selector: These determine which data you are looking at.
Date Range Picker: Select the specific time period you want to analyze (e.g., Today, Yesterday, Last 7 Days, Custom). All cards and charts on the dashboard will instantly update to reflect your selection.
🎯 2. Customizing Your Performance Cards (KPIs)
At the top of the dashboard, you will find your primary Performance Cards, displaying essential Key Performance Indicators (KPIs) like Total Sales, ACoS, and ROAS.
We know every business is different, so we have made these cards fully customizable. You can choose which metrics matter most to you.
How to customize your KPI cards:
Click the Settings (gear) icon located right next to the Date Range button.
A customization modal will appear.
Simply check or uncheck the metrics you wish to display (such as Clicks, CPC, Conversion Rate, Impressions, ROAS, Spend, etc.).
Click Save to instantly update your Dashboard with your personalized view.
📊 3. Interpreting Your KPI Cards
Each KPI card contains crucial information beyond just the main number:
Main Number: Your total value for the selected date range.
Comparison Indicator: Below the main number, you will see a percentage with an arrow. This shows your performance compared to the previous date period.
🟢 Green (Up Arrow): Growth compared to the last period.
🔴 Red (Down Arrow): A drop compared to the last period. For cost metrics like Spend or ACoS, this indicates a potential area for optimization.
📈 4. Analyzing Trends (The Performance Chart)
The large chart area visualized below the KPI cards helps you track trends over time.
By comparing different metrics on the chart (e.g., Sales vs. Spend), you can easily see correlations and spot patterns. Hovering your mouse over the graph will show you the exact data points for a specific day.
