Amazon Sponsored Ads (PPC) are a critical driver of visibility and sales. However, without proper monitoring, it’s easy to waste your budget on unprofitable clicks.
The Sponsored Ads section in TrackIQ provides full transparency into your advertising efforts, organizing your data into a clear hierarchy. This allows you to drill down from high-level campaign budgets straight down to individual keyword performance.
Here is how to understand and utilize the different views available in TrackIQ:
📂 1. Optimization Groups (Custom Campaign Grouping)
This page acts as a strategic command center for your portfolio. Instead of viewing all your campaigns at once, Optimization Groups allows you to cluster related campaigns and products (e.g., by product line, seasonality, or brand) into one view to track their collective performance.
How to use Optimization Groups:
Creating a Group: Click the Create New Group button to open the setup modal.
Flexible Setup: Within the modal, give your group a name and choose how to populate it. You can:
Enter product names, ASINs, or SKUs into the search bar.
Use the Import via CSV feature to bulk-upload a list of products (ideal for large catalogs).
Targeting & Filtering: Refine your group selection by filtering for specific Ad Types (SP, SB, SD) or campaign Status (Enabled, Paused, Archived).
Group Performance Table: Once created, the main Optimization Groups page displays a detailed table of only the campaigns belonging to your selected group(s), showing core metrics like Spend, Sales, ACoS, and ROAS.
📈 2. Campaigns (The High-Level Overview)
When you need to see the big picture of your overarching ad spend trends, head to the Campaigns tab.
Performance Chart: This is the primary page in the Sponsored Ads section that features a visual trend chart at the top. Use it to compare high-level metrics like Spend vs. Sales over time.
Campaign Table: Below the chart, review your budgets, targeting types, and core metrics (Clicks, Spend, ACoS, ROAS) for each active campaign in your catalog.
🗂️ 3. The Granular Data Tables (Deep Dives)
As you drill down deeper into your ad structure (such as Ad Groups, Keywords, Targets, Product Ads, and Search Terms), TrackIQ intentionally removes the performance chart to maximize your screen space for raw, actionable data.
Customizing the View: Use the column settings icon at the top right of these tables to choose exactly which metrics you want to see.
Example: Product Ads: This specific table includes a helpful Product Image next to each ASIN, making it easy to visually identify which products are driving ad spend.
Example: Keywords & Search Terms: Analyze the Match Type or find the exact phrases customers typed into Amazon, allowing you to pause unprofitable keywords or discover new opportunities.
