While your main Dashboard gives you the "big picture" of your business health, the Analytics section is where you dig into the details. This is where you can evaluate the exact performance of individual products or specific product groups.
Here is how to navigate the two primary Analytics views in TrackIQ.
📦 1. Sales Performance (The Product-Level Deep Dive)
Navigate to Analytics > Sales Performance to see a granular, ASIN-by-ASIN breakdown of your catalog. This table combines your retail and advertising data into one unified view.
Key features of this page:
Comprehensive Metrics: Track everything from Buy Box percentage and Sessions, to Units Sold and Conversion Rates for each individual product.
Revenue Breakdown: Easily see the split between your Organic Revenue, Ad Revenue, and Total Revenue to understand what is truly driving your sales.
Ad Profitability: Review your Clicks, CPC, Spend, ACoS, and ROAS directly alongside your organic sales data.
Customizing the View: Use the filter and column settings at the top right of the table to hide metrics you don't need, or export the data for external reporting.
🗂️ 2. Category Insights (Strategic Grouping)
If you have a large catalog, analyzing hundreds of individual ASINs can be overwhelming. Navigate to Analytics > Category Insights to group related products together and analyze their aggregated performance.
This is highly useful for tracking seasonal product lines, specific variations (e.g., "Summer Apparel"), or separate sub-brands.
How to use Category Insights:
Creating a Group: Click the Create New Category button at the top right. Name your category and select the specific ASINs you want to include in this group.
Aggregated Metrics: Once created, TrackIQ will automatically calculate the combined metrics for that entire category. You can instantly see the total Sessions, blended Conversion Rate, combined Revenue, and overall ACoS for that specific product group.
Drilling Down: You can always expand a category to see the individual ASINs that make up those total numbers.